
When I was growing up in the 1950s in New Jersey, I learned the names of cars. I could identify a Ford, a Chevy, a Pontiac, a Chrysler just by looking at the tail lights. I remember in the fall there was a car commercial that everyone waited for, the one that showed what the rear end of the new season's cars were going to look like. I think it aired during The Ed Sullivan Show or maybe it was Bonanza on a Sunday night. The anticipation was an event itself.

When I was growing up in the early 1960s, I went to the mall. That's where we hung out and rarely but sometimes shopped. I knew the names of stores. We had Montgomery Wards, Bambergers, Walgreens, Lerners, and Spencer's Gifts, etc. I bought record albums and knew the names of all the new groups. We had The Beatles, Rolling Stones, Herman Hermits, Freddy and the Pacemakers, Moody Blues. I knew all the band members' names and the words to all their songs. I completely immersed myself in the cultural moment.

So, why am I thinking about this stuff? Because over the past few years, I have begun learning the names of new things that were knowable back when I was young. Back when the need to know culture was more important than the need to know the natural world. And today I think it's really such a pity that I wasted so much young and active brain space on "
Mrs. Brown, you've got a lovely daughter" instead of learning the names of birds, clouds, mushrooms, insects, flowers, trees, frogs, and lizards. I have so much catching up to do. You get the picture.
Imagine for a moment if I had learned a song about the difference between cirrus radiatus and cirrocumulus undulatus clouds when I was seven. What names of things would I be learning today?